Act 3: Build Your Story
Now that you’ve streamlined the cards, it’s time to build the story of your project. How you order them will depend on your team and the kind of project you’re discussing, but we suggest starting by grouping the cards by topic and place them in columns. Then within each column, slide the cards into an order that makes narrative sense.
During this process, bring the target cards back into play, as these are the calls to action you want to probably have towards the end. However, they might find a place elsewhere.
For example, if your target is to introduce a new product range, that card might be right at the start of your story.
Visiting your website might be the call to action you need at the end of your story.
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