Who deserves a Gold Star?
Now that you’ve reviewed your market, pick up the Gold Stars and put one on each of the Fact cards that represents something totally new to your market you have in place. Typically, you’ll only have around 5 cards where what you’re telling your audience is absolutely new.
Stand back and look back at your Story. Where do the cards with gold stars appear? If these are genuinely new and exciting for your audience, they should appear early on. Do you need to change the order of your cards?
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