2.1 Armour, Arsenal and Allies
In this stage, you’ll be gathering the tools you’ll need for your adventure.
Grab the Fact Cards (the ones with Who, What, Why, Where, How and When on them). On each one, write the key facts about your project that will help you in some way.
Start with the basics:
- What are you selling?
- Who is leading the project?
- When does it start?
- How does it work?
- How will your project help?
- Where will it be used?
Then dig deeper.
Which product features protect you against customer’s objections?
Which design features cuts through the din of your competitors?
Who in your fan base supports you with likes and shares?
All of these may play a part in your plan.
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